Creating lead magnets: the secret key to get more people interested in your nature venture

Founder of Wild Business Mates


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Just this week, I was working on creating lead magnets for Wildya. When I talked with a friend about it, she asked me: “That sounds great, but what the hell is a lead magnet?

Once again, I realized that sometimes I am too much in my business world.

In today’s noisy space, capturing attention and gathering support can be challenging. But this marketing technique is super handy to get more attention, more engaged leads, and an excellent chance to convert your audience into customers or donors.

You don’t have a lot of time or energy to dedicate to your marketing strategy? This is one of the most valuable concepts that you should truly consider.

So, this week, we’re unveiling how this method can elevate your outreach game. We also give you concrete lead magnet examples so you can have a better idea of how to implement them in your nature business or NGO.

What’s a lead magnet?


Imagine a beacon in the wild that attracts rare species. In the world of business, a lead magnet is your beacon, drawing potential supporters and customers to your biodiversity cause or business.

Lead magnets are a strategic marketing tool designed to entice potential customers by offering them something of value. Quite often, it enables you to build an email list or to nurture leads through a sales funnel.

These items can range from ebooks and free trials to webinars, exclusive reports, and more. Stay with me, I’ll give you some lead magnet examples for nature ventures in a few lines.

This approach benefits businesses and NGOs by engaging a target audience that is already interested in ecological issues. It helps to cultivate a community of like-minded individuals who are more likely to support and amplify the business’s conservation initiatives.

By providing valuable, informative resources through lead magnets, not only do you spread awareness about biodiversity, but you also position yourself as a credible authority in the field. This helps you foster trust and potentially leads to increased advocacy, donations, or voluntarism, which can further your biodiversity objectives.

Why should you create lead magnets?


Engagement magic

Lead magnets are engagement wizards. They captivate your audience, fostering a deeper connection with your mission or products.

Build trust

By offering valuable insights or resources, you build trust. Potential supporters are more likely to commit when trust is established.

Audience expansion

Lead magnets act as breadcrumbs, leading more people to your venture. They’re a gateway to growing your community.


They need time and a bit of creativity. But most of the time, that is it. So, if you are on a tight budget, this is it!

What are the top criteria for a top-notch lead magnet?



Your lead magnet should align with your venture’s mission and your audience’s interests.


Keep it simple and easily digestible. Avoid overwhelming your audience.

Immediate value

Provide instant gratification. Your audience should see benefits quickly.


Address a pain point or challenge your audience faces.

High-quality content

Your lead magnet reflects your venture’s quality. Ensure it’s top-notch.

Clear Call-to-Action

Guide your audience on the next steps. What do you want them to do after engaging with your lead magnet?


Create lead magnets in various formats to cater to different preferences—ebooks, webinars, checklists, and more.


Lead magnets should have the same quality as paid products. People should think, “If the free stuff is that good, how amazing must the paid stuff be?”

Next problem

Your lead magnet should solve one problem but introduce another one, which ideally is fixed by your product or service.


Create multiple lead magnets and let them rotate to keep things exciting for your community.


If you feel comfortable, collect something in exchange, like their e-mail. Like this, people enter your sales funnel.

What are examples of lead magnets tailored for nature NGOs?

Educational webinar series

As a nature business or NGO, you could create an educational webinar series to attract your audience. For example, the topic could be “Biodiversity 101 – A Journey into the Wild”.

This content allows your audience to engage with interactive learning while positioning your NGO as an educational authority.

Monthly conservation whitepaper

Whitepapers are also a very common format to create a lead magnet. In the biodiversity sector, your whitepaper could, for example, tackle the topic “The State of Our Ecosystems”.

Through this content, you offer in-depth insights into current biodiversity challenges and establish your NGO as a thought leader.

Native planting guide

Many people are looking for ways to reconnect to nature in their daily lives. So, why not create a lead magnet that helps them do so? For instance, you could offer a guide that explains to them which native plants they can grow at home and call it “Grow a Wild Garden”.

For sure, the eco-conscious individuals among your audience will appreciate this practical guide to encourage sustainable practices!

What are concrete lead magnets examples tailored for biodiversity businesses?

Species spotting guide

If you’re a biodiversity business, you also have plenty of options to create lead magnets, starting with guides. You could, for example, give a species spotting guide for free to your audience.

Something called “Discover the Hidden Gems of Nature” will for sure drive attraction from nature enthusiasts. The cherry on top, this lead magnet positions your business as a guide to the natural wonders.

Eco-friendly product guide

Many people are constantly looking to make greener choices in their daily lives. So, take this opportunity to create a guide. You could call it “Elevate Your Lifestyle, Sustainably”.

While you showcase other eco-friendly products, you can also highlight yours and attract environmentally-conscious consumers.

Case study compilation

To help your audience learn more about biodiversity, a good lead magnet could be to build a case study compilation. You could, for example, call it “Impact Unleashed – Success Stories” and demonstrate the real-world impact of your products while building trust in your brand.

Your turn: shall we create your lead magnets together?


5 Actions for nature ventures to incorporate lead magnets

1. Audience analysis: Identify your target audience and their preferences.

2. Lead magnet creation: Craft compelling lead magnets based on the identified criteria.

3. Landing page development: Build user-friendly landing pages to showcase your lead magnets.

4. Promotion strategy: Utilize social media, newsletters, and partnerships to promote your lead magnets.

5. Analytics and iteration: Track the performance of your lead magnets and adapt based on analytics.

Cheat Sheet for nature venture lead magnets

Lead magnets tools

  • Canva: Design engaging visuals for your lead magnets.
  • Mailchimp: Efficiently manage and send newsletters.

Best books about lead magnets

Best courses to learn about lead magnets

When you create lead magnets, you build the compass guiding your nature venture to new heights.

They engage, educate, and expand your audience.

So, embark on this journey, create enticing lead magnets, and watch your venture flourish.

Wishing you a week filled with wild successes!



P.S. If you found this newsletter helpful, consider sharing it with fellow ecopreneurs. Together, we can create a wilder world!

🦧 Whenever you are ready, there are 2 ways Wild Business Mates can help you grow and double your impact:

  1. 1-to-1 business consulting. Detailed and personalized consulting to double the impact of your biodiversity organization in the shortest possible time. Book a free intro call
  2. Wild Business Mates in Action. Wild Business Mates help you execute in areas you are struggling with. Tech, Marketing, Sales, Communication, etc. We can realize all the steps I mentioned above.”