Business Model Canvas: unlocking the potential of your nature venture

Founder of Wild Business Mates


Table of Contents


Get business tips like this one, before everyone else. 

1 business tip per week to boost nature. 

In the ever-evolving landscape of nature ventures, securing funding and scaling up your initiative can be a daunting task. I know that your mission to protect and rewild the planet is not just noble but vital for the future. That’s why this week, I am diving into a powerful tool that can make your journey more manageable, efficient, and effective: the Business Model Canvas.

It’s one of the two business books I always recommend to people who either plan to create a nature venture or have already built one. The best part about it is that it shows you quickly which areas of your nature venture still need some improvement, thanks to the nine essential components of the canvas.

But that’s not the only great benefit of this strategic management tool. I explain in more detail below why the BMC model has been in my top 3 recommendations over the last couple of years.

Why does the Business Model Canvas matter for your nature venture?

The Business Model Canvas, created by Alexander Osterwalder, is often hailed as one of the most influential tools in the business world. It’s like a map for ecopreneurs and innovators, helping you visualize, design, and iterate your business model. But what does it have to do with nature ventures?

Let’s break it down.

Clarity and focus

In nature ventures, the challenges are often complex and multifaceted. Unlike ordinary companies, you not only need to maximize your profit but also your impact. The Business Model Canvas provides a structured approach to understanding your venture’s core components, helping you clarify your goals and focus your efforts on what truly matters.

Efficient resource allocation

Unfortunately, nature ventures often operate with limited resources. Yours maybe too? The Canvas assists you in optimizing resource allocation. It forces you to question every aspect of your business, encouraging sustainable practices and mindful use of resources.

Alignment with stakeholders

Conservation and rewilding efforts require collaboration with diverse stakeholders, from investors to local communities. The Canvas helps you articulate your value proposition, fostering alignment and understanding among all those people who are involved.

Adaptability and innovation

The natural world is constantly changing, and so must your nature venture. The Canvas’s iterative approach encourages adaptability and innovation. It enables you to test hypotheses, learn from failures, and pivot when necessary.

Now that we’ve established the significance of the Business Model Canvas for your biodiversity company or NGO, it’s time to delve deeper into the building blocks.

🦌 Looking for the best tools and resources to make your organization thrive?
Download our free Biodiversity Hero OS and discover the best support materials available!

The 9 building blocks of the BMC model

1. Customer segments

This block helps you identify your target audience, from eco-conscious consumers to organizations passionate about biodiversity. Understanding your customer segments is vital for tailoring your efforts and designing meaningful conservation experiences.

Reflection questions:

  • Who are the primary beneficiaries of your nature venture, and how do they connect with the natural world?
  • Are you mostly working on B2C or B2B?
  • Are these customers able and willing to pay for your work?

2. Value proposition

In the world of biodiversity, your value proposition is the heart of your venture. It defines the unique value you offer to your customers and the ecosystem. This block forces you to articulate how you address critical environmental challenges, providing an engaging and impactful value proposition.

Reflection questions:

  • What critical environmental challenges does your nature venture address, and how does it contribute to biodiversity preservation?
  • What makes your value proposition engaging and impactful for both your customers and the ecosystem?
  • What makes you truly different from all the other biodiversity businesses out there?

3. Channels

This block encourages you to identify the most effective communication channels, be it online platforms for spreading awareness or partnerships for on-the-ground fieldwork. Getting your channels right is the key to reaching your audience and driving engagement.

Reflection questions:

  • How do you reach your customers and stakeholders in the nature venture world?
  • Which communication channels are the most effective for raising awareness and engaging your audience with your conservation efforts?
  • How do you leverage both online platforms and offline strategies to create a broader impact?

4. Customer relationships

Nature ventures like yours thrive on lasting connections. This block asks you to define the kind of relationship you want to establish with your customers.

Whether it’s nurturing long-term partnerships with supporters, donors, or local communities or focusing on one-time transactions. Building strong and lasting customer relationships can drive support and loyalty.

Reflection Questions:

  • What types of relationships are essential for the long-term success of your venture, and how do you nurture them?
  • How do you maintain a balance between transactional and relational interactions with your customers and stakeholders?
  • In what ways do these relationships contribute to the preservation of biodiversity?

5. Revenue streams

Maintaining a sustainable revenue model while preserving your nature venture’s mission can be challenging. This block pushes you to explore how you generate income in a way that aligns with your values and goals. Determining your revenue streams is essential for ensuring the financial sustainability of your efforts.

Reflection Questions:

  • How do your revenue streams align with your mission and values, ensuring that your financial sustainability doesn’t compromise your environmental goals?
  • What innovative approaches can you explore to diversify your income sources while staying true to your purpose?
  • How does each revenue stream contribute to the long-term impact of your venture in the conservation ecosystem?

6. Key resources

Operating a biodiversity business or NGO requires various resources, from physical assets to intellectual knowledge and human capital. This block helps you identify and manage the critical resources needed to execute your mission efficiently while making a positive impact on the environment.

Reflection questions:

  • What critical resources are essential for executing your mission efficiently and effectively?
  • How do you ensure the sustainable use and management of these resources, minimizing environmental impact?
  • In what ways can you leverage your key resources to create a stronger ecological handprint in the conservation landscape?

7. Key activities

Key activities are the core actions that drive your nature venture’s success. This block prompts you to identify and define these essential actions.

By defining your key activities, you ensure your venture is action-oriented and geared toward making a real difference in the world.

Reflection questions:

  • What are the most essential activities that contribute to your mission?
  • How do these key activities create tangible outcomes that make a real difference in the natural world?
  • In what ways can you adapt and innovate your key activities to respond to evolving ecological challenges?

8. Key partnerships

Nature ventures often thrive on collaboration. Building strong partnerships with like-minded organizations, communities, and stakeholders can amplify your impact. This block encourages you to identify and leverage your strategic partners, aligning your efforts with those who share your mission to create a wilder world.

Reflection questions:

  • Who are your strategic partners?
  • How do their values and missions align with your nature venture?
  • How do these partnerships amplify your impact and enable you to address biodiversity challenges more effectively?

9. Cost structure

Effective cost management is crucial for nature ventures. This block prompts you to understand your cost structure, identifying the main costs associated with your venture. By managing your costs efficiently, you can maximize your financial sustainability while minimizing environmental impact.

Reflection questions:

  • What are the main costs associated with your venture, and how do they support your mission of environmental preservation?
  • How do you optimize your cost structure to minimize waste, reduce environmental impact, and improve financial sustainability?
  • In what ways do your cost management practices align with your commitment to ecological sustainability?

👉 Would you like to get personalized business tips for your nature organization?
Book a free intro call with me to discuss your business challenges!

Your turn: make the most out of the Business Model Canvas & unlock your nature venture’s potential

5 actions to implement the Business Model Canvas insights

1. Canvas creation

Take 1 hour to create a Business Model Canvas for your nature venture. This hands-on exercise will provide a visual representation of your business model, highlighting areas that need refinement and innovation.

2. Stakeholder engagement

Engage with stakeholders, including team members, partners, and potential investors, to ensure alignment with the Canvas. Seek their insights and perspectives to fine-tune your approach.

3. Continuous iteration

Understand that the Canvas is not a one-time exercise. Regularly revisit and update it to adapt to changing market conditions and emerging opportunities in the world of biodiversity improvement.

4. Resource optimization

Evaluate your resource allocation in line with the Canvas. Identify areas where you can reduce waste and improve sustainability, both financially and environmentally.

5. Measurement and analysis

Implement key performance indicators (KPIs) that align with the Canvas. Track your progress and analyze the data to make informed decisions for your nature venture.

Cheat sheet: more resources to make your Nature Venture benefit from the BMC model

📚 Book: “Business Model Generation” by Alexander Osterwalder and Yves Pigneur.

🛠️ Tool:

🎧 Online course: Mastering business models: how to design and assess winning business models

🗣️ Ted Talk: A blueprint for entrepreneurship by Alex Osterwalder.

Before you go.


If you think this newsletter is helpful, please share it with 1 ecopreneur in your network.

This will help me massively to keep these tips free.

The Business Model Canvas is more than just a tool. It’s a compass that can help nature ventures to navigate the complex world of biodiversity preservation and ecological sustainability. The BMC model enables you to build a strong foundation, foster partnerships, and ensure long-term impact.

As you venture further into the wild world, remember that the canvas is not static. It’s a living document that can evolve alongside your initiatives, reflecting changes in your strategy, market dynamics, and the ecological challenges you face.

So, take some time to explore this great strategic management tool and apply it to your nature venture. Use this blueprint to fine-tune your strategy, attract investors, and enhance your overall effectiveness. It’s a valuable resource on your journey to make a real difference for our planet.

Wishing you a wild and successful day ahead!

Best regards,


🦧 Whenever you are ready, there are 2 ways Wild Business Mates can help you grow and double your impact:

1. 1-to-1 business consulting. Detailed and personalized consulting to double the impact of your biodiversity organization in the shortest possible time. Not sure how good your pitch deck is?

Sign up for the waiting list by writing us at (unfortunately, we are booked out at the moment).

2. Wild Business Mates in Action. Wild Business Mates help you execute in areas you are struggling with. Tech, Marketing, Sales, Communication, etc. We can realize all the steps I mentioned above.